Legal
Last updated: [DATE]
Aucorde ("Aucorde", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website at www.aucorde.com,
complete our questionnaires or research activities, contact us, sign up to receive updates, or otherwise interact with Aucorde online.
Aucorde is a business based in the United Kingdom.
Business name: Aucorde [FULL LEGAL COMPANY NAME]
Registered address: [REGISTERED ADDRESS]
Company number: [COMPANY NUMBER]
Email: [PRIVACY/CONTACT EMAIL]
Website: [WEBSITE URL]
For the purposes of applicable UK data protection law, Aucorde is the data controller for personal data processed as described in this Privacy Policy, unless stated otherwise.
1. What Aucorde does
Aucorde is developing a wearable technology concept designed to create a more immersive physical experience of music at live events.
Our website may be used to:
provide information about Aucorde and its development;
conduct market research and user research;
collect feedback about people's experiences at concerts, festivals and other live music events;
allow people to express interest in testing or participating in future Aucorde research;
collect optional contact details for updates or research opportunities; and
provide a way for people to contact us.
Aucorde is currently in development. References to products, prototypes, features or future services on this website may describe concepts that are not yet commercially available.
2. Personal data we may collect
Depending on how you use our website, we may collect the following categories of information.
Information you provide directly
This may include:
email address;
information you provide when contacting us;
questionnaire responses;
information about concerts or festivals you have attended;
venue or event information;
approximate location within a venue or event, where you choose to provide it;
opinions and feedback about live music experiences;
information about your interest in Aucorde;
information you provide when volunteering for future testing or research; and
any other information you voluntarily provide.
We do not ask you to provide your exact home address, payment card details or government identification through our questionnaire.
Hearing-related information
Some Aucorde research questionnaires may ask whether a participant is Deaf, hard of hearing, has hearing loss, uses hearing aids or uses a cochlear implant.
Information relating to a person's health or hearing may constitute special category personal data under applicable data protection law.
Where we collect and process such information as special category data, we will identify an appropriate lawful basis and special category condition before processing it. Where we rely on explicit consent, we will ask for that consent separately and clearly.
You do not have to provide information that is not necessary for your participation, and you may choose not to answer questions where an option to decline is provided.
3. How we use your information
We may use personal data to:
conduct and analyse market research;
understand people's experiences of live music;
understand accessibility requirements and experiences;
develop, test and improve Aucorde;
evaluate potential product-market fit;
identify potential participants for future prototype testing;
respond to enquiries;
communicate with people who have asked to receive updates;
maintain and improve our website;
understand website usage and performance;
protect the security of our website and systems;
comply with legal and regulatory obligations; and
establish, exercise or defend legal claims where necessary.
We will not use questionnaire responses for purposes that are materially incompatible with the purposes explained to you when the information was collected without an appropriate lawful basis or further notice where required.
4. Lawful bases for processing
Depending on the circumstances, we may rely on one or more of the following lawful bases under applicable data protection law:
Consent, where you have freely given consent for a specific purpose;
Legitimate interests, where processing is necessary for our legitimate interests and those interests are not overridden by your rights and interests;
Contract, where processing is necessary to perform a contract with you or take steps at your request before entering into a contract;
Legal obligation, where processing is necessary for us to comply with a legal requirement; and
Vital interests, where this is necessary in the limited circumstances recognised by law.
Where we process special category data, such as relevant hearing or health information, we will also rely on an appropriate Article 9 condition under applicable data protection law.
5. Research questionnaires
Our questionnaires may be hosted or processed using third-party survey platforms, including Tally or another provider identified at the time of collection.
Questionnaire responses may include information about:
your live music attendance;
your position within a venue or festival;
your experience of sound quality;
your physical experience of music;
your connection to the artist or performance;
your hearing or accessibility experience;
your interest in Aucorde; and
optional contact information.
We may analyse questionnaire responses in aggregate to understand trends and inform Aucorde's development.
Where possible, research findings will be presented in a way that does not identify individual participants.
If you voluntarily provide your email address to participate in future testing or receive updates, we may use that address for the purpose for which you provided it.
6. Marketing communications
If you choose to subscribe to Aucorde updates, we may use your email address to send you information about Aucorde, research opportunities, prototype testing, product development and relevant company updates.
You can unsubscribe from marketing communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us at [EMAIL ADDRESS].
We will not sell your email address to third parties.
7. Cookies and similar technologies
Our website may use cookies and similar technologies.
Some cookies may be strictly necessary for the website to function. Other cookies, including certain analytics, advertising or tracking technologies, may require your consent.
Where consent is required, we will provide an appropriate mechanism for you to accept or reject non-essential cookies.
The cookies and similar technologies we use may include:
TypePurposeExample providerStrictly necessaryWebsite functionality, security and preferences[PROVIDER]AnalyticsUnderstanding website traffic and usage[GOOGLE ANALYTICS / OTHER]MarketingMeasuring or delivering marketing activity[PROVIDER / NONE]QuestionnaireEnabling questionnaire functionality[TALLY]
You should update this table before publication so that it exactly matches the technologies installed on your website.
We will not claim that we use a particular analytics or marketing service unless we actually use it.
UK rules generally require consent for non-essential cookies and similar technologies.
8. Third-party services
We may use third-party providers to operate parts of our website and business.
These may include:
Tally – questionnaire and form hosting;
[WEBSITE HOST] – website hosting;
[EMAIL PROVIDER] – email communications;
[ANALYTICS PROVIDER] – website analytics;
[MAILING LIST PROVIDER] – mailing list management;
[OTHER PROVIDERS] – [PURPOSE].
These providers may process personal data on our behalf where necessary to provide their services.
Before publishing this Privacy Policy, we will update this section to reflect the providers actually used by Aucorde.
9. International transfers
Some of our service providers may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful under applicable UK data protection law, which may include relying on an adequacy regulation, appropriate safeguards such as the UK International Data Transfer Agreement or UK Addendum, or another lawful transfer mechanism.
Further information about relevant international transfers can be requested from us using the contact details below.
10. How long we keep your information
We will retain personal data only for as long as reasonably necessary for the purposes for which it was collected, taking into account legal, regulatory, research and business requirements.
Our intended retention periods are:
General website enquiries: [RETENTION PERIOD]
Questionnaire responses: [RETENTION PERIOD]
Hearing/accessibility research data: [RETENTION PERIOD]
Prototype testing contact details: [RETENTION PERIOD]
Mailing list information: Until you unsubscribe or otherwise request removal, subject to any legal requirements.
Cookie consent records: [RETENTION PERIOD]
Where information is no longer required, we will securely delete it or anonymise it where appropriate.
11. How we protect your information
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Who we share information with
We may share personal data with:
technology and hosting providers;
questionnaire and form providers;
email and mailing-list providers;
analytics providers where applicable;
professional advisers, such as lawyers, accountants or insurers, where necessary;
regulators, authorities or law enforcement where legally required; and
other parties where you have given appropriate permission or where otherwise permitted by law.
We do not sell personal data.
13. Your data protection rights
Depending on the circumstances and applicable law, you may have rights including:
the right to be informed about how your personal data is used;
the right to access your personal data;
the right to correct inaccurate or incomplete personal data;
the right to request deletion of your personal data;
the right to request restriction of processing;
the right to object to certain processing;
the right to data portability in certain circumstances;
the right to withdraw consent where processing is based on consent; and
rights relating to automated decision-making and profiling where applicable.
These rights are subject to legal conditions and exemptions.
To exercise a right, contact:
Email: [PRIVACY EMAIL]
Address: [POSTAL ADDRESS]
We may need to verify your identity before responding to certain requests.
14. Complaints
If you have concerns about how we process your personal data, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
ICO website
You can find information about making a complaint on the ICO's website.
15. Children's privacy
Our website and research activities are intended for people aged 18 or over, unless we expressly state otherwise.
We do not knowingly collect personal data from children for research activities intended only for adults.
If you believe that a child has provided personal data to us in circumstances where they should not have done so, please contact us.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements or data-processing activities.
The latest version will be published on this page with the date shown at the top.
17. Contact us
If you have questions about this Privacy Policy or how Aucorde handles personal data, please contact:
Aucorde [FULL LEGAL NAME]
Email: [PRIVACY EMAIL]
Address: [REGISTERED/BUSINESS ADDRESS]
Website: [WEBSITE URL]
Last updated: [DATE]